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Why this annoying trend of having face on videos ?
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Reaction videos have been for many years always very profitable. I mean, you can easily find creators/channels that have millions of views and they just film themselves reacting to a video. As a creator, you can incorporate a bit of that into your content and you'll likely see people engaging more. I personally never understood what's the appeal of watching somebody watch something instead of me watching that directly. I think it is something that goes in the direction of a para-social relationship, but I'm no expert.
Edit: I think I might be thinking about a different kind of reaction videos mind. Sharing an example of what you were referring to?