Back in the day I played a browser game called "Inselkampf". That was way before anybody did the whole monetazation and one of the earlier ones. It was awesome: You had a level playground. People formed alliances on their own without the game having such a feature. We hang out in IRC channels. We plotted wars, starting in the middle of the night in order to surprise the other alliances. We had diplomats talking to other alliances. People started alt accounts and snuck into the enemy alliances in order to spy on them. Some rose to top ranks, leading to epic betrayals and epic wars.

Everything from that is gone. The game is long offline. The players dispersed, the IRC channels abandoned, everything never to be repeated