I think there's a time and a place. If you make an anime where the point is horniness, then yeah, sure, go nuts. I'm probably less likely to watch it in that case, unless I hear praise for other aspects of it. Since it makes itself clear as ecchi from the get-go, I don't mind. A lot of the times, however, it's just a regular random show with random fanservice that serves no purpose. Looking at you, Fire Force! Specifically that one character.

(They might've toned it down in future seasons, but I wouldn't know cause I didn't keep up with it past the middle of Season 2 for other reasons, but yeah)