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Google is killing privacy sandbox and keeping third-party cookies in Chrome.
(privacysandbox.com)
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this post was submitted on 22 Apr 2025
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it's rarely about clicks when it comes to banner ads, it's about impressions (the ad was visible in a user's browser). as with most advertising, it's about keeping the user aware of a brand name or product.
while clicking on them does lead to a destination page of some kind, and it may be valuable to the advertiser for you to end up there (back on a product page for some thing you previously looked at but didn't buy for example) the ad networks and publishers hosting the ads on their pages are mainly getting paid by impressions.
I think for most Google Ads the default is still CPC, so Google probably wants you to click on ads.
interesting. I guess I've only seen it from publisher settings where cpm might be the preferable model.
It depends on the type of ads and such, I haven't worked with Ads in like a year though and the platform keeps changing, so if might be different nowadays.
No, nothing significantly changed in regards to bidding. It's still automated CPC in whatever form you choose.
Thank you Google ads phrog
LOL! No problem
For Google Ads at least, it’s pay per click not impression