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Google is killing privacy sandbox and keeping third-party cookies in Chrome.
(privacysandbox.com)
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this post was submitted on 22 Apr 2025
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Can I ask who even clicks on these Google ads? Who is making Google ads valuable by interacting with them?
it's rarely about clicks when it comes to banner ads, it's about impressions (the ad was visible in a user's browser). as with most advertising, it's about keeping the user aware of a brand name or product.
while clicking on them does lead to a destination page of some kind, and it may be valuable to the advertiser for you to end up there (back on a product page for some thing you previously looked at but didn't buy for example) the ad networks and publishers hosting the ads on their pages are mainly getting paid by impressions.
I think for most Google Ads the default is still CPC, so Google probably wants you to click on ads.
interesting. I guess I've only seen it from publisher settings where cpm might be the preferable model.
It depends on the type of ads and such, I haven't worked with Ads in like a year though and the platform keeps changing, so if might be different nowadays.
No, nothing significantly changed in regards to bidding. It's still automated CPC in whatever form you choose.
Thank you Google ads phrog
LOL! No problem
For Google Ads at least, it’s pay per click not impression
My wife loves the shopping ads and always complains when the Pi-Hole blocks them.
Thankfully (weird to say), the current political climate has her worried about being tracked online and she's finally opening up to the idea of proper privacy.
🤢
I used to work for a company that made most of its money from shitty ad pages you get if you type a url wrong and you’d be shocked to see their monthly Google revenue. It’s in the millions.
this makes me so mad
It made me mad too which is why I quit and moved on.
The same kinds of people who buy the new FIFA every year.
adnauseam but seriously I did seen people using chrome, not blocking ads and clicking the first result even when it is labelled as ad. The worst is that they keep interacting with the website in a hope they find what they looking for.
The same type of people who fall for scams. And older people, although that's redundant.
You'd be surprised, but most clicks in the SERP go towards ads. Shopping being nr 1 and then (paid) search ads.
You'd cringe about the things people search and then click ads (even if matching was a mistake and not relevant at all).
I click when I want to support the author. I don’t care what I click on, I just click on a few.
You are part of the problem.