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EU fines Apple $568m for deterring third-party payment methods on App Store
(www.gamesindustry.biz)
This is a most excellent place for technology news and articles.
Would not say equally shitty, otherwise they won't have popular support they do.
You are correct however that they are not pro consumer.
They are just a smarter, wiser business with a sustainable business model that understands the importance of consumer trust.