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Corporations Rule
(lemmy.ml)
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this post was submitted on 06 May 2025
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Maybe it’s just liberalism Stockholm syndrome talking, but I find it somehow comforting that communicating support for LGBT+ issues is considered a good business move.
It’s an important bell-weather. Hate might be increasingly popular, but it’s still not a good way to make money.
So yeah, rainbow capitalism is crass and self serving and shallow. But it also means the global economic elite aren’t quite ready embrace full on queer killing Nazis just yet.
It's precisely a good bell-weather! It means that the cold money monsters think gay people and their supporters have more money, and hate doesn't have the power to punish them. It also means that good people who work for the company feel safe saying "donating resources to LGBT teen suicide prevention would be great.... Advertising?" And the money monsters don't disagree, and the bad people don't have enough sway to squash it.
Rainbow capitalism is a parasite that feeds on social tolerance. It's gross that it showed up, but it couldn't unless society was in an at least moderately healthy place.
Just don't fall into the trap of personifying the companies that do many people do.