We misunderstand the strengths of the commons of tools and not knowing how we play to our strengths.

Free software today is usually promoted through big brands like libreoffice, gimp or firefox. These are successful in terms of branding, but is not playing to the strengths of the commons. In the commons, we move away from the walled and towards the interconnected.

The strenghts doesn't lie in bloated and branded tools, but rather in the small tools that anyone can make if they have some spare time. We need to reframe away from the bloatedness to the caresome. Where the tools are easily made, available by birth and easily tinkerable.

And we need towards the descriptive instead of the branded. Towards letting words dictate tools instead of tools dictating words.

Today operating systems revolves around the branded, bloated and wasteful. The lokening is to move towards operating systems that inbosoms the caresome and descriptive.