We are the problem in so much it's very well known that psychologically conditioning tactics work on the human brain.

The real problem is a lack of education and regulation. People know regular casino gambling is a problem but governments act to make people aware and limit its harm. Meanwhile even rating agencies play coy about the effects of lootboxes in games rated for actual children. They try to argue that it's not "real gambling" because players can't officially redeem rewards as money, but it's exactly the same as far as the negative effects go, incentiving compulsive spending which can be financially damaging.