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Bluesky Is Plotting a Total Takeover of the Social Internet
(www.wired.com)
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this post was submitted on 19 May 2025
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Technology
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It's also very much not non-profit.
You're right, I guess the original thing by Jack Dorsey (Bluesky Protocol) was non-profit, but since becoming its own entity it is for-profit now. I conflated the two.
They consider themselves a Benefit Corporation, which I just learned is likely for-profit pretending to be socially aware.
Yeah I think "benefit company" is the most bullshit thing ever invented