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Forget IPs: using cryptography to verify bot and agent traffic
(blog.cloudflare.com)
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They're proposing the request will include public key source information and request target. Through the public key source, you can verify the origin via source domain name.
So when that gets blocked, they can just generate a new key. I don't see how this really stops anyone that wants to keep going.
The point is it makes them identifiable. If you block anything not authenticatable, and everything that auths via *.google.com, you are effectively blocking everything from Google.
If you fear they will evade to other domains, you'll have to use an allow-list.
Ok so effectively then this basically shifts the work from blocking IPs to blocking domains. It might slow down some smaller players, but I imagine anyone with a decent amount of money can afford an insane number of domains.