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Netflix will show generative AI ads midway through streams in 2026
(arstechnica.com)
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this post was submitted on 14 May 2025
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I'm all for services making a reasonable profit and being able to fund new shows and such endeavors...
But we're rapidly getting into an environment of "soaking viewers for all we can get out of them" simply to feed the fucking shareholders ever larger payouts.
Thank you Milton Friedman. 🖕
🙄 🤡 🖕
There's a word for that: enshittification
the word is actually “capitalism.” it’s baked into its dna.
Capitalism - and I am the last person to defend it - didn't used to be like this, or at least not as bad. shrug I could probably tolerate capitalism if, say, no company was allowed to employ more than say 15 people.
yeah it’s not like Smith predicted this but yeah … it’s certainly not human nature either.
i’d be happy if shareholders, all of them, were held criminally responsible for the criminal things corporations do - all the way down to wage theft and child labor.
That'd be a hell of a thing. I'm with you on that one. Too bad this country is by, for, and about the rich and we don't really.. do consequences for the rich.
We used to. That's why it didn't used to be like this.
Capitalism didn't used to be like this because it was still developing, but it was always going to become this. Enshitification is not a bug, it's a feature. Capitalism is supposed to work like this. And when it wasn't, it was just because it wasn't there yet, mainly due to technical limitations.
Enshitification is a consequence of legalized dumping. Companies are allowed to dump loss-making profucts and services on the market until they achieve dominance, then they squeeze the users that now have nowhere else to go. In startup-lingo this is blitzscaling followed by monetization. Our competition laws are 30 years behind the curve on this stuff.
It’s an interesting debate, if what we are seeing now is the natural, inevitable progress of capitalism, or it could have gone a better way, but eg. Reagan fucked it up for all of us in the 70s.
That it wasn't always like this doesn't mean that it wouldn't always lead there though.
I think that is the point.
Sounds a lot like gig economy for everyone.
Continued expansion or ever-increasing profits is a definitive characteristic of the system though. Enshittification is just the latest feature it found, for software-based companies.
One could also argue that enshittification is independent to software, like diluting juice or other "innovations" that products received...
Late stage capitalism, then. 🤷♂️
I’m amazed that ads are so effective that they can make more cramming unwanted video in my face than just asking me for a couple bucks.
No one wants to pay money for the services they're using. Ads is the way to go.
Nobody wants to pay for all the little individual piecemeal services and shit, because it’s wildly expensive and inconvenient, and because they keep adding ads to the paid stuff anyway because greed, so what benefit is there to paying?
Except that you're completely wrong.
lol ok, sure.
In what way? Give examples plz.
Netflix user base grows by tens of millions each year and their ad supported plan is the most favourite. And their growth is slowly turning into exponential.
I don’t see how that refutes what I said about why people don’t want to pay for it..?
you just need to keep a shit list of brands that are now dead to you.
I have a dwindling list of brands that are not yet dead to me.
A good rule of thumb is that if you have heard of a brand but don't remember anything positive about them they should probably be dead to you.
All of them.
exactly, if you want to be an ethical consumer you’d need to be a hermit.
Hermit here, can confirm.
What's wrong with being a hermit?
they already make significantly more profits off of each ad-tier sub than they do the ad-free.. yet it still isn't enough. greedy fucking bastards.
How is showing me ads for things I will make a point not to buy because I implicitly hate the products of people showing me ads more profitable than the twenty fucking bucks a month I already give them?
Imagine if all that misallocated marketing budget got used to develop better products instead.
And imagine if products that couldn't get by on their own merits without ads wouldn't exist at all. How much more productive and happy our society would be if we got rid of useless products and the negative feelings ads induce when we don't have those useless products at the same time.
Just imagine that your personal anecdote is not representative of human behaviour. The biggest lie and a myth is "I will pay more not to see ads". No, you won't.