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Elon Musk admits X 'may fail, as so many have predicted'
(www.businessinsider.com)
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this post was submitted on 20 Aug 2023
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The theory behind that is that Twitter failed to pay for their web-services and needed to suddenly cut traffic, otherwise they'd be shutdown by Amazon / Google.
After Twitter paid Amazon/Google, they raised the tweet view-limits appropriately, but the damage was already done.