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What hills are you dying on?
(lemmy.ml)
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this post was submitted on 24 May 2025
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The only reason Americans started buying pick up trucks on mass is because of Tarifs put on Japanese car manufacturers in the 1970s and pick up trucks had no taxes on them suddenly became one of the cheapest and more affordable cars in the United States. Rick Wolf explained this somewhere I can’t remember where exactly.
There were also reduced fuel economy requirements for trucks and off-road vehicles, which contributed to the rise of SUVs.
It was on Volkswagen Transporter pick ups in the 1960s, in response to German taxes on imported US chicken.
Actually, full sized pick ups are not liable to light truck tariffs, but they have no market outside of the US.