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Google's WebP
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A collection of some classic Lemmy memes for your enjoyment
They made it because better image compression means less storage is required for images. Even if it's a small upgrade, over trillions of images or exabytes of data saved translates into millions of dollars saved. This is the same thing for the delta format as another example
By making .webp an open standard, more people will use it, thus more space savings will be had by default
That makes it sound like webp is the only option, it isn't.
I'm sure Google literally doesn't care, as long as a more effective compression algorithm is used. That's why they made it an open standard, use whatever you want but don't demonize .webp unnecessarily