Almost no modern "memes" are actually memes anymore.

How isn't it a meme? It's an idea that's been repeated and passed through many people, surviving in its distilled but still exploitable form.

So, I looked up the term on Wikipedia. It sais: "An Internet meme, or meme ([/miːm/], [MEEM]), is a cultural item (such as an idea, behavior, or style) that spreads across the Internet, primarily through social media platforms]. Internet memes manifest in a variety of formats, including images, videos, GIFs], and other viral content. Key characteristics of memes include their tendency to be parodied, their use of intertextuality, their viral dissemination, and their continual evolution. The term meme was originally introduced by Richard Dawkins in 1972 to describe the concept of cultural transmission." https://en.wikipedia.org/wiki/Internet_meme

I'll let you be the judge of whether this fits that definition or not. (And whether it's worth your time arguing about something being a meme).

Sometimes people will only see things through certain avenues. In this case, a not-so-accurate category.

Language changes. "Meme" used to mean an idea that has taken hold and become part of culture. Now it's any composition of images and/or words posted online.