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Tinder tests letting users set a 'height preference'
(techcrunch.com)
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Like all dating apps they have a strong incentive to promote superficial short-term connections over long term relationships so they have repeated customers. The worst thing that can happen to a dating app is their users finding a long term partner.
Tinder started as a "hook-up" app, if they went back to that kind of marketing I would not find the company quite so reprehensible.