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Tinder is leaning into dating apps’ reputation for superficiality with the launch of a new feature that lets paid subscribers add their height preferences to their profiles.

After a Reddit user posted a photo of the new height setting in the Tinder app, a company spokesperson confirmed to TechCrunch that the discovery setting has been launched as a global test.

Tinder Gold and Premium subscribers in the test group will have access to the feature, but not free users, we’re told. In addition, the setting will indicate a preference, rather than functioning as a “hard filter,” the company says. That means it won’t actually block or exclude profiles but instead inform recommendations.

“We’re always listening to what matters most to our Tinder users — and testing the paid height preference is a great example of how we’re building with urgency, clarity, and focus,” said Phil Price Fry, VP Comms at Tinder, in an emailed statement. “This is part of a broader effort to help people connect more intentionally on Tinder. Our new product principles guide every decision, and this one speaks directly to a few: prioritizing user outcomes, moving fast, and learning quickly. Not every test becomes a permanent feature, but every test helps us learn how we can deliver smarter, more relevant experiences and push the category forward.”

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[-] Reil@beehaw.org 3 points 11 hours ago

Well, nobody's looking at my photos and thinking "That's guy looks tall", unless they say add "for an Asian man... sorta," so really this is just saving us all some time.

[-] tane6@lemm.ee 48 points 1 day ago

No weight preference still? Lol

[-] SpectralPineapple@beehaw.org 2 points 3 hours ago

Yeah... I used to date plus size women exclusively. Now I am married to one. I had to go throught lots of skinny women to find what I wanted.

[-] Ulrich@feddit.org 19 points 1 day ago

I don't think there's anything wrong with either but I agree, having a height without a weight preference seems a bit hypocritical.

[-] Fiivemacs@lemmy.ca 10 points 1 day ago

Especially since weight can play key roles in your activity levels, and health whereas height does nothing

[-] jmcs@discuss.tchncs.de 41 points 1 day ago* (last edited 1 day ago)

Like all dating apps they have a strong incentive to promote superficial short-term connections over long term relationships so they have repeated customers. The worst thing that can happen to a dating app is their users finding a long term partner.

[-] Kirk@startrek.website 22 points 1 day ago

Tinder started as a "hook-up" app, if they went back to that kind of marketing I would not find the company quite so reprehensible.

[-] LandedGentry@lemmy.zip 11 points 1 day ago* (last edited 11 hours ago)

spoileraskldjfals;jflsad;

[-] endofline@lemmy.ca 14 points 1 day ago

I'm ok as long as they add income & debts filters with real validation of this info :-)

[-] vhstape@lemmy.sdf.org 22 points 1 day ago

Dating and hookup apps are designed to be checked as frequently as possible, so that users can be shown advertisements or sold memberships. A great way to accomplish this is to play on people's insecurities. Do yourself a favor and leave the house every once in a while

[-] uniquethrowagay@feddit.org 11 points 1 day ago

Dating apps are horrible, but without them I would have never found a partner. I'm a very quiet person and almost none of my interests involve strangers. Same goes for the kind of person I was looking for. I only used the app for one or two weeks before meeting her so I was incredibly lucky. She had spent over a year on there without success before we met.

[-] Chozo@fedia.io 14 points 1 day ago

I'm just surprised that there are still people using Tinder.

[-] Kwakigra@beehaw.org 8 points 1 day ago

Tinder is an app where you look at pictures of people and on that basis alone decide whether to go out. It's even easier to lie about height than to take a misleading picture. I'm really not sure if this would make any difference at all. Everyone frustrated on tinder will continue to be exactly as frustrated on tinder while tinder squeezes them all.

[-] MountingSuspicion@reddthat.com 1 points 14 hours ago

I'm a woman and not on tinder, but I don't know why people don't like this. Anyone listing a height preference is not the kind of person you should be looking for, especially if you don't fit their preference imho. It's literally self filtering, though it did say it's not fully blocking or anything.

I know women who would've loved that feature and I would never suggest any of my friends date them. Even after they dated guys that didn't fit the criteria and amicably split, they still held firm to the idea. I think it's ok to have preferences, but this is dumb to filter for and people are dumb to want to match with these people.

[-] Railcar8095@lemm.ee 5 points 1 day ago

How long until those who lie about their height are called Trumps?

[-] Midnitte@beehaw.org 5 points 1 day ago

So many ways to make fun of this.

How do they plan to verify the information? Bananas for scale?

What about other preferences, like dick or breast size?

[-] Monstrosity@lemm.ee 5 points 1 day ago* (last edited 1 day ago)

This will turn the angry hobbits FURIOUS

Kidding aside, everyone should try dropping these kinds of apps anyways. They're bad for you.

[-] SpectralPineapple@beehaw.org 2 points 3 hours ago* (last edited 3 hours ago)

I did find my wife in there. Our son is almost 2.

[-] Monstrosity@lemm.ee 1 points 2 hours ago

That's great! I don't want to poo-poo success stories. That said, who knows if it's really the same app you were using when you met your partner (at least two years ago). AI alone has exploded in that time.

[-] DragonTypeWyvern@midwest.social 1 points 3 hours ago

Funny, I found your wife there too almost three years ago.

[-] prole@lemmy.blahaj.zone 2 points 15 hours ago

Good luck dating without apps in this day and age. Not saying it's impossible or anything, but good fucking luck.

[-] Monstrosity@lemm.ee 1 points 13 hours ago

It's been working out fine for me. It takes longer is all.

[-] boonhet@lemm.ee 2 points 1 day ago

This average height manlet here is glad to be off Tinder. It sucks. I'd honestly rather pay prostitutes. I've never done that, but seems better value for money if you value your time as much as money (and I personally value it more)

this post was submitted on 02 Jun 2025
40 points (97.6% liked)

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