100% this. Our local cable company, a subsidiary of Spectrum, refused to lay fiber to anywhere but our core metro centers and even then, only to businesses. It wasn't until our metros collectively agreed to subsidize another, smaller ISP to come in and lay fiber to every neighborhood across the region (I live somewhere that has like 6 cities all closely clumped together). The monopoly cable company sued for years trying to block it. They allllmost succeeded, too, until a state appeals court finally overturned their injunction. Now we finally have competition and it's glorious. I pay less than half what I did before and get twice the speed.