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The No Kings protests was paid by Walmart
(lemmygrad.ml)
To redirect revolutionary energy from destroying to the system to just criticizing Trump. It is a way for them to gain popular support and show themselves as anti-establishment instead of the bourgeoisie that they are who need to be overthrown
paying for a one page ad in a newspaper is not the same as "paying for a protest".
I paid money to buy posterboard and magic markers to make a sign. Does that mean the "protests was paid" by me?
That's somewhat true, but also the vast majority of financing for Indivisible, who organized these protests, came from billionaires foundations. These protests would never have happened without them.
Indivisible "reports 73 percent of its funding came in the form of “major gifts” or from foundations. Additionally, it reports that one of its donors consisted of 23 percent of its funding", from https://www.influencewatch.org/non-profit/the-indivisible-project-indivisible
Besides all that, if a billionaire is backing it, it's sort of a sign that it's quite a centrist movement.