Bro, I can't be assed to watch a 10 minute video where a third of the content is intro/outro/ad read/filler, even at 2x speed. The information density of a ten minute video by a typical growth hacking youtuber is like aerogel. Why would you want to watch a shitty video, SEO'd to the top of the search results, that will take so long to get you the information you need? That's the behavior I see from the zoomers. They will actually choose to watch these shitty infotainment videos instead of doing real fucking research.

Every serious psych journal has had at least one published review on the damage that short attention span media causes

But it's always ignored in favor of corporate profit streams and complacence.