Bro, I can't be assed to watch a 10 minute video where a third of the content is intro/outro/ad read/filler, even at 2x speed. The information density of a ten minute video by a typical growth hacking youtuber is like aerogel. Why would you want to watch a shitty video, SEO'd to the top of the search results, that will take so long to get you the information you need? That's the behavior I see from the zoomers. They will actually choose to watch these shitty infotainment videos instead of doing real fucking research.