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Danish citizens to ‘own their own faces’ to prevent deepfakes
(www.thetimes.com)
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The article is unclear but that's my reading of it too. It's obviously infeasible to sue everybody who does this (especially if you're a public figure, it would be hundreds of lawsuits) so I think the endgame is that if the content doesn't have a signature, we assume it's fake.
It would be almost impossible to know who even had a copy, but maybe it also gives a legal avenue to stop agencies selling your face data, since they'd be profiting off of copyrighted "works"