It's not easy, but you're not guaranteed to end up

either lose your shirt, sell your business, or become entrenched in a position whose inertia is difficult to break

It depends on the personalities involved and the business model they go with.

Nebula has done really well with consistent growth as a premium offering where people pay one subscription fee to get ad-free videos from exclusively high-quality creators across a quote broad range of niches, in addition to bonus extras and Nebula Originals.

Dropout seems to have a lot of success with a range of mostly unscripted comedy, centred around a core cast of trusted comedic actors with a larger range of guests.

Floatplane, on the other hand, seems much less successful, probably owing to its business model being basically Patreon's, but only for video. Instead of the wide range of content you get for surprisingly reasonable amounts of Nebula and Dropout, Floatplane ends up looking very expensive if you want to support more than one or two creators. Plus the creators on it haven't got the same degree of trust; it ends up reeking of the sort of techbro vibes that people are explicitly trying to get away from.