Which is only so bad because the purpose of the word itself is to provide context. It literally means "this is not a euphemism", and the only reason to use it in the first place is if the existing context would lead one to assume it was.

When you need to give extra context and additional words to clarify an ambiguous "literally", you've robbed the word of its original meaning. It can no longer fulfill that purpose. It would literally be more efficient to just not use it at all, and just skip straight to whatever you were going to say to clarify the context. The meaning has been stolen.