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‘You can’t pause the internet’: social media creators hit by burnout
(www.theguardian.com)
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this post was submitted on 05 Jul 2025
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Firstly, let's call them what they are, hucksters.
Secondly, I cannot think of anything I give a shit less about than their burnout at making internet videos of themselves.
If you've talked yourself into a world where you must be on social media, you are absolutely fucked. Get out. now.
More like discontent creators amiright?
I've taken to calling them effluencers.
It perfectly describes their contribution to this reality. Thank you.
I'm hoping it catches on. Spread it around.