Only thing that will stop it is heavy regulation.

Would you agree if someone told you that the only thing to resolve some political problem is heavy artillery?

Well, if everything else failed....

“Regulation” of the “property rights protection” kind is needed. Providing a service presented as a good that doesn’t work without dancing to a certain tune is simply cheating, it’s theft. Providing a “communication platform” augmenting and weighing your words for recommendation system leading to some intended effect is cheating, theft and impersonation at the same time. These should be prosecuted. But that’s not heavy regulation, that’s an update to pretty light regulation.

The problem with light regulation is that it would probably be too easy to workaround, not that a heavy regulation do not have the same problem btw, but more than the regulation itself is the punishment (and the certainty and timeliness of it) that is important.