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this post was submitted on 22 Aug 2023
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Yamaha often gets overlooked for instruments, I think a lot of this is that we don't expect a company that makes jetskis and motorcycles to also know what they're doing with guitars, saxophones, and pianos, but they actually make good quality stuff.
It's more accurate to think of Yamaha as a conglomerate that owns several different companies. It's just that a lot of those smaller companies are also named Yamaha
Fun fact, the Yamaha logo is an image of three tuning forks, laid atop each other.
They get overlooked because they're fuckin expensive
In terms of pianos and keyboards, maybe, but those also aren't overlooked, they're broadly considered among the best you can get. They own Bosendorfer now too, btw. Drums are just fuckin expensive in general, and most drummers I think you'll talk to are generally aware of them along with the likes of Pearl and DW.
You might be talking about guitars and basses, which would be fair, most people don't associate Yamaha with guitars and basses. The thing is, the most expensive non-signature Pacifica currently in production is like $750 and comes with Duncan pickups and a Wilkinson trem. And even the Revstars, which are out of my price range, come in quite a ways under comparable Gibsons.
Yamaha owns a lot of smaller companies. Line 6 has been one of their subsidiaries for a while and they recently acquired Ampeg as well, so you can buy a full rig with a bass, effects pedals, amp head and speaker cabs all from Yamaha.