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Microsoft suddenly kills its movies and TV store on Xbox and Windows
(www.theverge.com)
This is a most excellent place for technology news and articles.
If you don't own the storage, you don't own the content. You're just renting it.
Usually I agree with this sentiment but that gets dicey as if you store your work on a cloud service, they don't own the work, the company/person who made it does. They are just parking the vehicle they own in a rented garage. In this scenario you're saying you are renting a license to access it I suppose. Which would mean we are renting our driver's licenses per se, which is true I guess.
*Where the fuck did my brain go with that metaphor