56
Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 1 week ago by 1984@lemmy.today to c/technology@lemmy.world
200 comments fedilink hide all child comments

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

you are viewing a single comment's thread
view the rest of the comments
[-] AeonFelis@lemmy.world 4 points 1 week ago* (last edited 1 week ago)

“The growth of dark traffic undermines the ability of publishers to fund the production of quality content, or even operate as a business. We must recognise users are not the main driver causing this.”

And Scott Messer, founder of publishing adtech consultancy Messer Media, added: “Dark traffic is unlike anything we have seen before. It’s demonetising publisher content at scale without user consent.

Are they trying to present it as if poor innocent users need to be protected from the vile ad blockers?

[-] 1984@lemmy.today 1 points 1 week ago

They always care about us when they are losing money arent they...

[-] JcbAzPx@lemmy.world 1 points 1 week ago

Definitely. They are likely laying the groundwork to make using an adblocker a criminal offense.

this post was submitted on 20 Jul 2025
56 points (100.0% liked)

Technology

73455 readers
790 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
L4s@hackingne.ws