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this post was submitted on 03 Aug 2025
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This was 2 years ago but you can find more up to date numbers with a quick search and it's only increased since this Forbes article was written.
https://www.forbes.com/sites/daviddoty/2023/02/08/apple-the-story-behind-its-new-ad-offerings-to-retailers-restaurants-hotels-other-location-based-businesses/
You just repeated back what I just told you but with more details. The end to end encryption of iCloud is not the default so most users are not end to end encrypted. The device encryption is standard across the board for when it comes to mobile devices and this isn't something that makes apple special. This also doesn't prevent apple from accessing the data on the device. Which again could be the case but we have no way of knowing without the source code.
Again these certifications are held by many manufacturers of mobile phones. You seem to think this makes them incapable of having backdoors and that just isn't the case. All they are verifying is that their encryption methods and the hardware performing the encryption are working as intended. They are in no way a guarantee of privacy or a guarantee that Apple won't write code to access user data. If that were the case then everyone else with these certifications would also be making ads about how secure they are. They can all theroughly document their process for handling biometrics, keys, ECT but that still doesn't show us the source code. Even if you think some magical system exists that can scan the source for backdoors, and these private organizations run apples source through this system to certify them, you still have no guarantee that the backdoor wasn't added immediately after it was certified. Trusted security is open source and apple doesn't have it. It doesn't matter how many stickers they slap on it or how many promises they make.
Lastly Apple constantly emphasizes a commitment to privacy as a fundamental human right, built on principles like data minimization, on-device processing, transparency and control, and security but that load of bullshit went out the window when China tested them on it. They reversed course on all of it, including what they consider to be a human right, just to make some money.
https://www.nytimes.com/2021/05/17/technology/apple-china-privacy-censorship.html