A new study by human resources and payroll services platform Gusto Inc. shows smaller companies that have embraced remote work cite higher performance, better employee retention and strong corporate culture built on a foundation of flexibility. As small companies compete with deep-pocketed giants for talent, those gains could provide an edge.

“SMBs are increasingly looking to extend the flexibility that their workforce enjoys,” said Gusto Economist Liz Wilke. “Not only to attract them, but to keep them less stressed, more able to manage their lives, and to build a culture and a team that works for them.”

Companies that started in the past three years are 31% remote and 46% hybrid for their workforces, far higher percentages than more-established companies. Only 22% of younger companies are fully in the office, according to Gusto. Overall, companies that were 100% on-site before the pandemic are split between hybrid work and being fully in the office, with 8% fully remote.

from: https://www.bizjournals.com/bizjournals/news/2023/06/13/remote-work-small-business-success-tips.html (paywalled, unfortunately)

Nobody is forcing anybody -- freedom is in the freedom to abstain, and all of us can abstain from working for an employer that demands RTO. There are plenty of remote jobs remote roles are possible, and the smaller the company, the better the job because you (as the individual among fewer) are valued. Big companies don't care and don't have to care.

It's probably another fact missing from this article, but while larger companies are doing RTO, smaller companies are not. Larger companies are making a mistake here, most likely. They've got problems and are blaming remote work rather than innovating. Smaller companies are nimble.