This seems like a waste of time to me when you could instead focus on Coal or things that matter
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"But the trees used to cut that poster and the glue used to put it up, along with the lighting needed to make it visible at a distance would incur unforgiveable costs on this planet..."
It IS a poster with a backlight that was already there.
This isn't BP throwing out a million dollar PR campaign to improve their image after polluting the ocean, this is a university putting out a PSA to drum interest about sustainable ways of using our digital devices.
They printed a poster and rented an illuminated poster board that was already there to do so. It's the same contradiction as using a diesel train to attend Friday for Future's rally. Sometimes you have to just have to use the most practical medium to get your message out
What exactly is this PSA telling people? The message seems to just be "screens use electricity, and we're doing vague sustainability research around that".
I think this could have been a spam email and it would have achieved the same outcome. Not to mention that electricity is getting greener by the day, and personal device usage is such a small portion of electricity use it might as well be zero
Well I typed in the link to their page, and it's.... nothing. They're literally not saying anything, just talking about some bs initatives with their corporate sponsors. Yes, fine, this is silly nonsense