some chud friend of a friend at a party kept calling things he thought were bad 'gay' with a very bitter tone to his voice. It was much more effective to get him to shut up and feel ashamed when I just started mocking him, calling him a middle-school boy with no vocabulary. Somebody else had tried to woke shame him and he was all "muh free speech I can say whatever I like" so I chimed in with the mockery and he immediately shut up