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People don't talk about vibes enough
(hexbear.net)
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I don't think the structure of media analysis needs to change necessarily, but I do think there needs to be a rethinking of its purpose. Most media analysis, for the most part, is fine as long as it recognizes itself as a subjective interpretation of the source material rather than an objective analysis of the messages and themes present. These kinds of analyses are fun, especially when discussing them with other people, as long as you don't take them seriously. While we're on the topic, I guess one piece of media analysis I did enjoy was ComradeRat's essay on why Kill La Kill is a Dengist anime. Of course, it's absurd to say that it was ever the author's intent, or that it's the messaging that anybody else is ever gonna interpret from the show, but it's fun to analyze the themes from the perspective.
Of course, there are examples of media where the intended messaging is very obviously stated, and there is something to be said for criticizing media with very obvious bad takes (i.e. The West Wing), but if you're at the point where the intended messaging is that obvious it shouldn't be necessary to do any in-depth analysis to prove your point. Essentially, if you need to explain the messaging to others, you've essentially just admitted that it's a subjective interpretation.
I started to read the essay but then decided it would be more fun to watch the anime first. I stopped watching it in the past because all of the themes of sexual harrasment and assault were super grating to me, but maybe it's worth a second shot.
Anyway, I think that I'm starting to get what you mean. In order for something to be truly worthwhile media analysis it has to be more than just a summary of the themes. It has to involve some kind of unique perspective. It's not enough to just sorta be a person who makes a video talking about what the show is, it has to be what the show meant to you, or someone else, or why understanding this piece of media helps us understand something else.. It does seem odd really how removed most media criticism on youtube is from the actual youtuber, almost all of the videos are just excuses to talk about shows that they like and they don't really do much with it. "why atla is a good example of positive masculinity" and then talking about sokka's arc isn't really an ambittious enough video to justify the 15 minute run time. Doing something to make it more personal or bringing in unusual knowledge or expertise for a different perspective is important to the video actually being worth your time.