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200,000 users abandon Netflix after crackdown backfires (www.forbes.com.au)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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200,000 users abandon Netflix after crackdown backfires::Aussies have spoken, and the results are not looking good for Netflix. A new report reveals why users are turning to streaming competitors.

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[-] UltraMagnus0001@lemmy.world 3 points 1 year ago

the ad supported subscription cost less, so I wonder if they are still making as much money

[-] n2burns@lemmy.ca 11 points 1 year ago* (last edited 1 year ago)

Supposedly, Netflix makes more from the ads tier:

In Q2, as in the previous quarter, Netflix’s advertising tier generated higher average revenue per user (ARPU) overall than the Standard ad-free plan ($15.49/month), implying more than $8.50/month in ad revenue per subscriber, Neumann said.

[-] LetMeEatCake@lemm.ee 4 points 1 year ago

I wouldn't be surprised if the ad supported tier made more money than the cheapest ad-free tier. Ads are a huge business.

this post was submitted on 29 Aug 2023

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