This article is specifically about Australia. Globally, Netflix added 5.9 million subscribers after their password-sharing crackdown.
I hate to say it, but the crackdown worked exactly as intended.
iirc, they launched in new countries at the same time, skewing the result quite a bit. Probably intentional to say "see? it worked"
Edit: can't quite find a source for it. Might have been somthing I misread. Take with a grain of salt
Not to mention that they did start with the narrative that they start enforcing this on a certain date, but it took me 2 months over that to receive the warning/being locked out. I remember seeing people from Canada (one of the countries in the first wave) that still had not been forced off 4 months into the date they had set.
They appear to be taking it slow (not booting off everyone at the same time) to build this narrative that it's working fantastically so to not get a massive drop off in users (stock price drop) and waiting out for their competition to also move forward with this change. All of this while also adding more markets, dropping the prices in others and removing the cheaper plans.
Yeah, it's not like people quit because Netflix said they'll crack down.
They'll quit after Netflix hassles them a couple times for it.
I quit when they announced it, their announcement made me dust off my raspberry pi, got a 1tb SSD, and install Plex media server.
Their content has been in a free fall for ages, along with non stop price increases.
I only kept it because my mum and brother also used it, and it was convenient, now they just ask me to download the shows and movies they want and watch it from my Plex server.
It probably did work though. We had some relatives piggy-backing off of our top tier 20 year old account when we got shut down last August in what must have been beta testing for the program. We cancelled our account. I'm not sure how many of the relatives ended up getting their own accounts but the poorest and least able to afford an additional monthly charge went and signed right up, so they were at at least a net zero change in subs there (though they signed up for the cheapest option).
People are just disappointing.
And yet their stock dropped massively after revealing the 5 million gain because investors realize that it was a one time boost that won't help them in the long run.
They essentially showed the market their firm cap for revenue, and the market was like 'uhh thats it?'
"Yes, I'd love to pay even more money for even shittier service. Thank you!"
-People apparently
I live in multiple places with each stay lasting about three months. So far Netflix has not given me shit about it. It just asks me if I want to movey home address. As long as it continues to let me move around, we're cool. The moment it decides that I have to open a separate account per home, I am out. I watch Paramount+ the most anyway.
EDIT: Honestly, the real conversation should be how mid Netflix original content is most of the time. Their best shit is stuff they import.
Thanks for posting this. I almost forgot to cancel my subscription to Netflix. Thanks for the reminder 🙂
Yep, cancelled the subscription we shared among my dad, brother and I. Most outrageous fact was that I actually have two residential addresses (private and an apartment provided by my company near the office), and even as account owner I was being inconvenienced with the "are you travelling" bullshit.
I used to use my dad's account. Now I just don't use Netflix. So far im not missing much.
I also use your Dad’s account tell him to stop messing up my Cuties re-watch.
Which episode were we on?
Is that a lot? What %?
According to the same company (Telsyte) Netflix had about 6 Million subscribers in 2021. So that would make about 3% losses in subscribers.
I don't care about Netflix password sharing policies. But I do very care about their content policy. I don't even start a new show until I know they finished it without cancelling it half way through. I also do care about the fragmentation in the streaming industry. I'm not willing to buy me in in 5 streaming services just to view 5 different shows.
Fuck you, I'll go back to the bay.
Argh me hearty
I canceled as soon as they said they were going to be cracking down, months ago. I pay for 4 screens, and on principle, I want to be allowed to use them without being nagged or scolded or banned. So if they don't want my business on those terms, there are plenty of other streaming services with just as much content I like.
We split an account between 4 households, paying a quarter each. When the crackdown happened, 2 including my house cancelled and the 3rd paid for the extra user. So they halved their users from our account, but increased revenue anyway. Seems like a win for them.
Who are these 50% of Aussies who think we need more locally produced content on streaming services? Our content sucks, who's actually watching these Aussie dramas / series
Deadloch would like to have a word.
But seriously, I can imagine 50% of people saying in the abstract they would like more locally produced content, though I'm not sure that it would actually affect purchasing behaviour.
"We need more locally produced content, the stuff we have all sucks"
Aye, I left when they started up their bs in Canada. I will very grudgingly turn it on once Three Body Problem is out and then turn it right back off. Or even, if I can buy TBP from another streamer or DVD , I'll wait and do that. This greedy crap from Netflix is personal to me. So sick of greed.
Just pirate it off https://1337x.to when it comes out. People rip things pretty fast if they're popular.
It's not even greed. It's horrible mismanagement. They dug themselves a whole bunch of financial holes based on a false belief that they could continue seeing the same subscription growth without stopping to consider the possibility that there was a point at which they would inevitably plateau. And now they are scrambling to find ways to make up the shortfalls in their goals now that the plateau is in sight. Some genius executive thought cracking down on shared accounts would fix that. 😂
Idk , I mean.... unsustainable growth , to me, that's the same thing as greed.
I am now happily sailing the seas. Guess who is the one that makes the content readily available
Well, if I couldn't afford a subscription service before, now I absolutely can't. Problem is I'm too much of a goody two-shoes and as a result I don't pirate either - I genuinely haven't seen a single TV series in almost a decade as a result, and at this point I'm scared of people expecting me to understand cultural references I can't afford to legally learn
You're gonna die some day. Just watch the shows you want, you're not taking food out of a director's mouth.
Subscriptions are there for those who can afford it. If you literally cannot, I don't see the problem with sailing the seven seas until you can.
Eh… I’m not going to try to convince you that piracy is the answer, I’ll just mention that you’re already giving them as much as you’re willing to watch their content, why not just watch it anyway?
Funnily enough, we pay for most streaming services in our household, but I use Stremio and get my content off the high seas because it’s all contained in a single app, and doesn’t feed their analytics.
200K lost....but there was a gross subscriber increase of 2.6 million, so there will be no changing of the guard at Netflix anytime soon.
And here I was, thinking people are abandoning Netflix because they make bad shows.
62 per cent of those surveyed want production companies to compensate actors.
I'm so proud of everyone (not just fellow Aussies) for standing up for what's right. 😊
Keep supporting the strike.
Piracy is a right.
People with android box-, Try streamio with torrentio
According to the chart it's a loss of 3% of their total subscriber base. I highley doubt Netflix will bat an eye.
Also they leave out that almost 6 million additional signups were added by this change. I'm ready to go back to the high seas myself even though I'm the one who pays for the account haha
200,000 users is like a piss in the ocean for Netflix, especially when every other major streaming platform is also hiking prices, introducing ads and cracking down on account sharing.
We are still far from the days of cable.
Who does your post serve? It's definitely meaningful, especially inn a relatively smaller population like Australia.
Your post smells like piss.
The significance of this, in my opinion, isn't that Netflix lost 200,000 users in Australia, but that for the first time Netflix has seen a decline of users in Australia. No more line goes up, oh no!
Either way, this is probably less from password crackdowns, more people jumping to alternative streaming platforms.
Users =/= Subscribers. Most of these users are probably not paying users so from a financial perspective it does not hurt Netflix to shed them.
I guess the lesson is that Netflix was always doomed the moment the companies that actually produce and/or own all the content realized how lucrative streaming could be. They were only as successful as they were because they had no competition.
Article seems to confuse cause and effect. Maybe some subscribers left but they more likely because the service is too expensive or didn't like the content. It doesn't necessarily follow they all left because some freeloaders lost their access to another person's account.
This is a most excellent place for technology news and articles.
