Which... gets back to cable. A decade or so ago? Pretty much everything WAS in one spot for about a hundred bucks a month. Get premium cable to get most channels and then spend extra for HBO or sports or whatever. And comcast and verizon both had a lot of VODs available too. Many of which didn't even have ads. And the rest? you DVR it and then fast forward through the ads when they show up (... which is better than hulu). REALLY like movies? Get cinemax too.

You're projecting an American perspective, but I suspect you're talking to an Australian.

Cable in Australia has always been considerably more expensive than in the USA, and includes considerably less content. Except for movies, it was also never available adfree. It was changing in the last 5 years when I left the country, but it wasn't even close to competing with the likes of Netflix on price or service and I don't think there was any ad free option (despite the dramatically higher cost to consumer) - there was a whole media oligarch conspiracy to sink the national broadband upgrade because they knew they had the market cornered with their monopoly and streaming would disrupt that.