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this post was submitted on 03 Dec 2025
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I don't think the track did that much to make new jazz fans, really. I think the thing it had in its favor in the US was that it was more radio-friendly than some of the other jazz rap and could be marketed to a wider audience, but jazz rap was not new when "Cantaloop" was released. Not knocking it, I love the track and thought it was well produced, but if it created any jazz fans it was probably less about the production and more likely because of how much airplay it had in the US. If anything, it made more rap fans than jazz fans.
But the overall premise has merit. Personally, if it weren't for early to mid-nineties hip-hop, I would have never discovered all the old jazz (soul, and funk) I listen to today.
If you want a recommendation, Madlib's Shades of Blue: Madlib Invades Blue Note, an album full of jazz songs remixed by a hip-hop producer. Madlib even has his own jazz side project, Yesterday's New Quintet that I think is worth a listen. His whole catalog is full of jazz influences.