Magic has less staying power than Pokémon.

Nobody even plays the Pokemon TCG. Well, I guess a couple dozen people might, but that's about it.

The video games are basically the same game repackaged over and over again. No disrespect to people who like Pokemon of course, but the Pokemon Company could do a lot more than they do now. But it has stuck around because people really like the brand for some reason.

MTG, on the other hand, is shitting itself currently, but the core gameplay has evolved over 30+ years into the framework for a very detailed game with countless possible interactions. There are dozens of actively played formats for the game, and despite WOTC's best attempts, will not be dying anytime soon.

E33 is not even in the same category as those games. To begin with, it's a single game, not a whole franchise. It seems a bit unfair to compare it to those games in terms of staying power. Regarding gameplay, E33 is far more interesting than Pokemon. It doesn't have the same depth as MTG or D&D, but MTG's comprehensive rules is a PDF with around 300 pages, and D&D has entire rulebooks. E33 is far easier for people to learn than those two games as a result.

Chess, uh, is not a very popular game. People play it of course, but it stuck around because of its history. Also, the demographic of people playing video games regularly and classic board games regularly doesn't have a huge amount of overlap.