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this post was submitted on 30 Aug 2023
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To be fair, they kinda already tried this. Early versions of Edge were touted as being Chromium but faster and more efficient. "Technical" people didn't buy it because of their mistrust of Microsoft, and normal users didn't really care about using less RAM.
Now they've added so many "features" even if it is more efficient or whatever it's annoying enough that technical users don't want it, or have to spend so long disabling things like coupon popups and some weird desktop search bar and the sidebar thing - that they just don't want to deal with it and go back to Chrome.
Kind of. They missed one step: raising mistrust on Chrome and Google. (Hell will freeze before they'll be able to raise trust on ~~Internet Explorer~~ Edge and Microsoft, so the only way to market themselves as more trustworthy is to make the other side look worse.)
And the technical merit should be meaningless; not something measurable as speed. Otherwise Google could simply pour a bit more dev hours into Chrome and say "done, now Chrome is faster", and make MS shoot its own foot.