Kind of. They missed one step: raising mistrust on Chrome and Google. (Hell will freeze before they'll be able to raise trust on ~~Internet Explorer~~ Edge and Microsoft, so the only way to market themselves as more trustworthy is to make the other side look worse.)

And the technical merit should be meaningless; not something measurable as speed. Otherwise Google could simply pour a bit more dev hours into Chrome and say "done, now Chrome is faster", and make MS shoot its own foot.