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Why isn't this website more popular?
(lemmy.world)
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The network effect. It's big enough that small forums get enough posts to stay active which keeps more people using it.
For example Lemmy has a 3d printer forum that has a few posts a week. Reddit has forums not just for 3d printing but for every specific model of printer and each gets a much activity as Lemmy's generic forum.
If I'm searching for something, Google will show Reddit content but not Lemmy because there isn't an answer on Lemmy.