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Why isn't this website more popular?
(lemmy.world)
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I think that those who would tolerate the additional "effort" of solving the puzzle of joining Lemmy have already done so. Reddit may drive more people away but unless Lemmy becomes somehow more accessible there won't be an influx, IMO.
That said, I think it is a good thing. I know I don't want Lemmy to be a clone of Reddit. I like the smaller communities and the higher quality interactions I get with Lemmy users. The Reddit "circle jerk" meta was fun but got tiresome and felt like it was spiraling to a lowest common denominator.