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Why isn't this website more popular?
(lemmy.world)
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Reddit greatly benefitted from the DIGG implosion (Reasons include issues with power users, censorship, redesigns, etc.) around I want to say 2012 +/-. Similar to how this site benefitted from the Reddit API implosion the other year. For social media applications, success usual comes from a halfway-decent platform + lucky timing. (This is all from memory, so apologies for any inaccuracies and generalizations.)