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Apple Plans to Stop Providing Customer Support on Twitter and YouTube
(www.macrumors.com)
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Also they can additionally see subdomain accounts as a verification service.
The point of Twitter was they didn't have to do it themselves tho. Company websites weren't a thing back in the past bur became one for the same reason they later got Twitter. The suggestion of self hosting is, in a way, somewhat of a step back. But they SHOULD be doing it.