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Vietnam Bans Unskippable Ads, Requires Skip Button to Appear After 5 Seconds - Saigoneer (saigoneer.com)
submitted 1 month ago* (last edited 1 month ago) by bytesonbike@discuss.online to c/technology@lemmy.world
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As Phụ Nữ reports, Vietnam recently announced Decree No. 342, which details a number of provisions to the national Advertising Law, due to take effect from February 15, 2026. The adjustments are expected to place stricter control on Vietnam’s online advertising activities to protect consumers and curb illegal ads.

Amongst the decree articles, some standout stipulations include a hard cap on the waiting time before viewers can skip video and animated ads to no more than 5 seconds. Static ads must be immediately cancellable.

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[-] HisArmsOpen@crust.piefed.social 1 points 1 month ago

If possible in Vietnam, then we can all have this wherever we are in the world. Europe set out USB-C compliance and everyone is compliant.

[-] Spezi@feddit.org 2 points 1 month ago* (last edited 1 month ago)

Theres a major difference though. It is much more costly and complicated to manufacture different hardware for different countries (especially with the eco system of peripherals behind it) than it is to change software for different countries.

Its easy for YouTube or Facebook to set all ads for Vietnam to skippable while maintaining unskippable ads for other countries to maximize profits.

this post was submitted on 06 Jan 2026
199 points (99.0% liked)

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