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submitted 1 month ago* (last edited 1 month ago) by bytesonbike@discuss.online to c/technology@lemmy.world

As Phụ Nữ reports, Vietnam recently announced Decree No. 342, which details a number of provisions to the national Advertising Law, due to take effect from February 15, 2026. The adjustments are expected to place stricter control on Vietnam’s online advertising activities to protect consumers and curb illegal ads.

Amongst the decree articles, some standout stipulations include a hard cap on the waiting time before viewers can skip video and animated ads to no more than 5 seconds. Static ads must be immediately cancellable.

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[-] Solventbubbles@lemmy.world 42 points 1 month ago

Vietnam is about to see a lot of people connecting to their servers through VPNs.

[-] bassomitron@lemmy.world 23 points 1 month ago

I wouldn't be surprised if google/YouTube just bans all VPN IPs. They already make you sign in lately if your IP range has been "shadow banned."

[-] shalafi@lemmy.world 6 points 1 month ago

Imgur bans my IP from a Digital Ocean droplet of my own build. Just sayin', they're not only operating from known IP ranges.

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[-] UnspecificGravity@piefed.social 18 points 1 month ago

Oh look, a government that seems to be at least a little interested in things that benefit their people.

[-] Zink@programming.dev 6 points 1 month ago

My fellow americans and I look at this concept and tilt our heads to the side like confused puppies.

[-] Almacca@aussie.zone 13 points 1 month ago

Mobile game ads that make you choose it the times before they let you continue playing can fuck off as well. Trying to trick me into clicking on your ad only makes me hate your product more, idiots.

[-] viking@infosec.pub 1 points 1 month ago

The moment I see this I delete the game/app and leave a 1 star review. Reap what you sow.

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[-] kingofras@lemmy.world 13 points 1 month ago

Let’s hope their head of state has kidnap protection.

[-] samus12345@sh.itjust.works 15 points 1 month ago

The US invade Vietnam? Like that would ever happen!

[-] orbitz@lemmy.ca 2 points 1 month ago

plays fortune son it ain't me....

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[-] db2@lemmy.world 5 points 1 month ago

Does Vietnam have oil reserves they can ~~steal~~ free?

[-] eager_eagle@lemmy.world 12 points 1 month ago
[-] CameronDev@programming.dev 9 points 1 month ago* (last edited 1 month ago)

Honestly, this might be good for the ad industry. Force them to get to the point quicker. Alternatively, we could see a return of epilepsy inducing flashing ads....

I like the idea of IRL billboard ads being "dismissable". If the ad is too obnoxious, someone gets to press a button and wipe the billboard.

[-] otacon239@lemmy.world 6 points 1 month ago

I would press the button on every billboard

[-] CameronDev@programming.dev 7 points 1 month ago
[-] Gonzako@lemmy.world 2 points 1 month ago

I want this in my town, my employer basically owns all of them

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[-] lechekaflan@lemmy.world 7 points 1 month ago* (last edited 1 month ago)

They should add another decree banning bot farms and scamlots and Elsagate content.

I crush the fucking block button whenever I see those fake apology ads from that country telling me to buy a cheap fake Marshall Bluetooth speaker that doesn't exist thru a phishing site wanting credit card information.

[-] mintiefresh@piefed.social 5 points 1 month ago

Someone got tired of the damn ads interrupting their karoake sessions.

W for Vietnam.

[-] muusemuuse@sh.itjust.works 5 points 1 month ago

YouTube: okay, after 5 seconds you can skip to the next ad.

[-] Suriel@lemmy.world 5 points 1 month ago
[-] pineapplelover@lemmy.dbzer0.com 1 points 1 month ago

It has good and bad things

[-] seraphine@lemmy.blahaj.zone 3 points 1 month ago
[-] Broadfern@lemmy.world 3 points 1 month ago
[-] hddsx@lemmy.ca 3 points 1 month ago

5 seconds is too long. The skip button should appear with any video ads.

[-] seraphine@lemmy.blahaj.zone 7 points 1 month ago

better than nothing. its a first step.

[-] clot27@lemmy.zip 2 points 1 month ago

Vietnam's 2nd win against US

[-] Semi_Hemi_Demigod@lemmy.world 2 points 1 month ago

Literally communism.

[-] slothrop@lemmy.ca 2 points 1 month ago

fuckin' commies, eh?

/s

[-] CMDR_Horn@lemmy.world 2 points 1 month ago

5 second ad every 10 seconds

[-] nutsack@lemmy.dbzer0.com 2 points 1 month ago* (last edited 1 month ago)

they will simply use this as justification to block YouTube from the country.

it's an extremely popular site in Vietnam, but they've been trying to block it as well as Facebook for years. they've also blocked steam, the BBC, paste bin, medium.... The Vietnamese government does not care about Internet technology I promise.

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[-] drmoose@lemmy.world 2 points 1 month ago

Nice but all I want is actually liability. Meta should be hold liable for each and every single scam ad and here in south-east asia it's just rampant.

I see nothing but blatant scams, especially on Meta platforms. I don't mean simple e-commerce scams either where you buy some trash and it never gets sent to you - it's full on phishing and finance scams.

I just dont understand how are we collectively ok with this - every platform should have the burden of full liability, period. If someone gets their money taken through scam ad not only Meta should pay them back but suffer a 100x fine as well. The unskippable ad is nothing compared to this.

[-] REDACTED@infosec.pub 1 points 1 month ago* (last edited 1 month ago)

Same with google in East Europe. Constantly seeing AI generated politicians pushing for scams. Several times I've reported the more obvious scams with proof. Google has always responded to me that it does not break their terms of service. So if you want to advertise scams - know that google allows it.

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[-] thethunderwolf@lemmy.dbzer0.com 2 points 1 month ago

this is woke liberal communism, won't somebody think of the shareholders?

(/j)

[-] PierceTheBubble@lemmy.ml 1 points 1 month ago

Curious how big-tech platforms, actively moderating every user action on their platform (for advertiser-friendliness), while often involved with codeveloping the world's leading AI models, are somehow unable to moderate advertisement content. Certainly no conflict of interest there...

I do wonder what downstream consequences this might entail: if YouTube starts baking advertisements right into videos, would they still classify as advertisements? And what would this in turn mean for content-creators' sponsored content (often constituting a significant portion of their income)?

As much as I passionately hate advertisements (leading me to mercilessly block every single one of them), I rather have platforms using advertisements for monetization, than doubling down on selling user-data.

[-] Mulligrubs@lemmy.world 1 points 1 month ago

We obviously didn't bomb them enough, they sure are uppity

LAUNCH THE SEVENTH FLEET, GET THE COMMIES

[-] Suavevillain@lemmy.world 1 points 1 month ago

This is good and would be better than trying to fight adblockers all the time.

[-] HisArmsOpen@crust.piefed.social 1 points 1 month ago

If possible in Vietnam, then we can all have this wherever we are in the world. Europe set out USB-C compliance and everyone is compliant.

[-] Spezi@feddit.org 2 points 1 month ago* (last edited 1 month ago)

Theres a major difference though. It is much more costly and complicated to manufacture different hardware for different countries (especially with the eco system of peripherals behind it) than it is to change software for different countries.

Its easy for YouTube or Facebook to set all ads for Vietnam to skippable while maintaining unskippable ads for other countries to maximize profits.

[-] Petter1@discuss.tchncs.de 1 points 1 month ago
[-] DylanMc6@lemmy.dbzer0.com 1 points 1 month ago

Good, a lot of people DOESN'T wanna sit through a long ad

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this post was submitted on 06 Jan 2026
199 points (99.0% liked)

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