In terms of starting them, it's been hit and miss. This is the 3rd time I've tried and the first time I've succeeded at getting a top to root. I recall I trimmed away more flesh and peeled more leaves off the bottom than I had done before, and I think I was much more patient when it was in water to wait for roots to emerge.

My understanding is they like well draining soil and don't like it too wet. I watered it about once a week with about 6 oz water -- watering the plant itself so the water is primarily trapped in the bottom of the leaves and maybe the soil gets an incidental light sprinkle -- and a bromeliad fertilizer every other week. It was outdoors during the summer but once it dropped into the mid 50s at night I brought it indoors.

Since this is a giant sample size of 1 I'm definitely not going to claim any definitive must-dos. Just reporting on what I did.