The time imperative and combo deals meant that you would typically do this as a social event in and of itself so you'd likely have people over and because you had fixed number combos like x new release plus >X weeklies you'd often pick up something you otherwise wouldn't spend money on since you need to meet quota to get your money's worth and it was a good way to discover films. I mean you have way MORE choice now, but it doesn't work the same way psychologically